Looking for ways to promote your website on a budget? How about for free? Website advertising doesn’t have to break your budget. Here are 9 ways to advertise your website and get more traffic for free.
Advertising a website can be a big expense for small businesses with limited marketing budgets. But did you know there are several ways you can advertise your website for free?
While free advertising may not be all that you need, it’s a good
start for any business and it can go a long way to help get local
businesses and service providers found on the web.
That’s important, because if you are not getting customers to come to
your website (or worse, don’t have a website), you are missing out on a
significant sales opportunity.
How significant? US Commerce Department figures quoted on the DigitalCommerce360 website indicate that consumers spent $517.36 billion online with U.S. merchants in 2018. Meanwhile, Oberlo estimates that there will be 1.92 billion global digital buyers in 2019 and they expect that number to rise to 2.14 billion people by 2021.
So how can you get consumer or businesses to find your website and buy from you without spending a fortune for online advertising? Here are 9 ways to advertise and promote your website for free.
The place to start is with the title of each page on your website. The title, called a title tag by SEO specialists, is one of the most important pieces of information a search engine looks at to determine what the page is about and when to show it in answer to a query on the search engine. The page title is what shows in the tab on your browser, and often it’s the same as the main headline on your page. Each page on your site should have a unique title, so it tells users and search engines what unique content is on each page, and that title should be a keyword or phrase that your customers are likely to search for. Here's an example of where the title of the page shows in browsers:
For your home page, you’ll want your business name in the title, but
in most cases it should follow the keyword phrase. (Example:
Environmental Consultants – Myco and Associates.).
If you are managing your own website using WordPress or some other content management system, you can enter the title information when you add a new page or post. If you have someone else managing your pages, be sure to tell them what words to use for the title of each page. (If you don’t, you may wind up with pages on your site that have titles-and tell search engines-saying they are “just another WordPress site.”)
If you’re not sure what keywords to use for your page titles, you can find them for free in a couple of ways. One is through the Google keyword tool planner tool. You have to sign up for Google Ads to use it, but you can sign up for Google Ads for free, and then use the tool. (You don’t pay Google anything unless you actually run an ad campaign. Another free tool you can use to find keywords is Ubersuggesthttps://www.businessknowhow.com/internet/promote-website.htm.
In addition to using keywords in your title tag, you want to use them in Meta descriptions, subheadings, image alt tags (descriptions of the images), and the body of your content. (Search engines look at the content, too). Be sure you include not only the short, common term people might search for (shoes, for instance), but focus on what’s known as long-tail keywords, as ranking for shorter keywords can be more of a challenge. A long-tail keyword is just a longer phrase. (Mens’ Brown Oxfords, for instance.) Using keywords in this way will increase the odds of your site ranking high on Google and Bing. If you rank high enough, your website pages can show up for free right under the paid ads on the search engines.
How significant? US Commerce Department figures quoted on the DigitalCommerce360 website indicate that consumers spent $517.36 billion online with U.S. merchants in 2018. Meanwhile, Oberlo estimates that there will be 1.92 billion global digital buyers in 2019 and they expect that number to rise to 2.14 billion people by 2021.
So how can you get consumer or businesses to find your website and buy from you without spending a fortune for online advertising? Here are 9 ways to advertise and promote your website for free.
1. Improve Your SEO
One of the best free ways to advertise a website, is SEO, or search engine optimization. It refers to the process of adapting your site pages, content and design to better appeal to the search engines. While many businesses spend thousands of dollars a year employing SEO companies, the truth is that you may be able to improve your search engine ranking without spending a dime.The place to start is with the title of each page on your website. The title, called a title tag by SEO specialists, is one of the most important pieces of information a search engine looks at to determine what the page is about and when to show it in answer to a query on the search engine. The page title is what shows in the tab on your browser, and often it’s the same as the main headline on your page. Each page on your site should have a unique title, so it tells users and search engines what unique content is on each page, and that title should be a keyword or phrase that your customers are likely to search for. Here's an example of where the title of the page shows in browsers:
If you are managing your own website using WordPress or some other content management system, you can enter the title information when you add a new page or post. If you have someone else managing your pages, be sure to tell them what words to use for the title of each page. (If you don’t, you may wind up with pages on your site that have titles-and tell search engines-saying they are “just another WordPress site.”)
If you’re not sure what keywords to use for your page titles, you can find them for free in a couple of ways. One is through the Google keyword tool planner tool. You have to sign up for Google Ads to use it, but you can sign up for Google Ads for free, and then use the tool. (You don’t pay Google anything unless you actually run an ad campaign. Another free tool you can use to find keywords is Ubersuggesthttps://www.businessknowhow.com/internet/promote-website.htm.
In addition to using keywords in your title tag, you want to use them in Meta descriptions, subheadings, image alt tags (descriptions of the images), and the body of your content. (Search engines look at the content, too). Be sure you include not only the short, common term people might search for (shoes, for instance), but focus on what’s known as long-tail keywords, as ranking for shorter keywords can be more of a challenge. A long-tail keyword is just a longer phrase. (Mens’ Brown Oxfords, for instance.) Using keywords in this way will increase the odds of your site ranking high on Google and Bing. If you rank high enough, your website pages can show up for free right under the paid ads on the search engines.
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