9 Ways to Advertise Your Website for Free - #2

https://www.businessknowhow.com/internet/promote-website.htm

2. Focus on Email Marketing

A type of direct advertising, email marketing allows businesses to communicate with current and prospective customers about products, services, promotions, news, and more. For best results, be sure to include links to your website, blog, and social media pages at multiple points within your email communication, and don’t forget to include a call to action. Additionally, companies should refrain from contacting individuals who haven’t elected to subscribe to their email list or newsletter.
Contrary to popular belief, you don’t have to spend a fortune on your email marketing efforts. In fact, services like Mailchimp offer a free option for companies that aren’t sending too many emails on a monthly basis. Currently, small businesses can send out 12,000 emails a month to up to 2,000 subscribers for free. However, users should note that the free service doesn’t come with some of the more sophisticated features, such as advanced segmentation. If you want to take advantage of these options, it might be worth paying a small sum. According to the Direct Marketing Association, the ROI on email marketing is currently $38 for every $1 spent.
If you already have an email marketing service and email list, use it! Stay in contact with customers and prospects on a regular basis. If you’re only sending them email once or twice a month, you can probably increase the frequency (and therefore increase the change your emails will be seen and read) without spending any additional money.